Royal Caribbean has launched a new free to play augmented reality game on the Anthem of the Seas called Expedition Two70. Once aboard the ship you will access the interactive game via the Royal Caribbean App and head to the Two70 venue to begin the game.
“Journey to Two70 and test your adventuring skills in four fully immersive augmented reality games. Locate artifacts placed around the room and scan them with the Royal Caribbean International app to begin each challenge. Raise temples, blast ruins and more on your quest to recover ancient masks. Finish all four games to win.” – Royal Caribbean
This AR experience made its debut on the Spectrum of the Seas, which has been sailing out of Shanghai since June, 2019. Royal Caribbean has since announced that Anthem of the Seas will now have this technology as well.
Royal Caribbean has been working with Firstborn, a creative innovation agency out of New York, to create the first ever augmented reality experience designed specifically for a moving ship. This groundbreaking technology transforms event space of the Quantum class ships into a massive experience “designed to delight guests and expand Royal Caribbean’s adventurous brand into new, uncharted territories.” In one challenge, players fire arrows out across the balcony at an archipelago of floating islands. In another, they walk 360º around the stage as they navigate a giant maze carved into a four-story temple. With four fully-immersive games, Firstborn designed a cohesive universe with an authentic and ownable connection to the Royal Caribbean brand to create a guest experience on a scale never before seen at sea.
Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information.
We will be keeping a close eye on further digital entertainment offerings from Royal Caribbean as this looks to be an experience for the entire family!
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